Golden Rules For the Use of Autoresponders
By Howard Whittington
Autoresponders are a perfect way to increase traffic
to your site. They can save many valuable hours by
automatically answering emails concerning frequently
asked questions about a service or product or by
sending a welcome letter to new members of your
program. There are many ways that autoresponders can
help your business. One of the most important is
their ability to track the effectiveness of your
promotions. Since autoresponders are one of the most
popular marketing tools available today, they are
being used by a lot of different kinds of business and
websites. Some of these take advantage of the system
to use the autoresponders in a negative manner. You
should be aware of some of the “Golden Rules” when
using autoresponders.
Thou Shalt Not Use an Autoresponder Address When
Submitting to Search Engines.
Since you will most likely submit your site to search
engines such as Google or Yahoo!, directories,
classifieds, and free for all sites, you should be
made aware of the fact that these sites commonly use
an autoresponder as well. If you were to use your
autoresponder to contact these companies, their
autoresponder will reply to yours and so on and so on.
Thus creating a cycle of autoresponses that will
flood your email box and theirs as well.
Thou Shalt Not Use an Autoresponder to Subscribe to
Ezines or Discussion Forums.
Since most of the time an Ezine will send you updates
and new information regularly, your auto responder
will send them a message each time. In a discussion
forum, every person in the discussion forum will
receive your auto response. This can be irritating
and most of the time you will be unsubscribed. It is
often hard for the administrators of the forum or
ezine to determine who is using the autoresponse and
therefore it is simply common courtesy to never use an
autoresponer in this manner.
Thou Shalt Not Use an Autoresponder to Take Advantage
Of Unsuspecting Individuals.
Some very unprofessional companies will use
autoresponders to respond to an automated message
when this is done the address in the “from” field will be
automatically subscribed to their mailing list. This
is a extremely un ethical use of autoresponders and
those who do it are in jeopardy of creating a very
negative image of themselves and their company.
Rather than promote their service or business, this
usually leads to people becoming very upset and
spreading a negative word about your company rather
than a good one.
The Internet can be a great place to do business and
autoresponders can be an excellent way to save time,
however when used in an unprofessional way, they can
lead to frustration and aggravation for others. Your
company will suffer the loss of much business if you
choose to participate in these abusive practices. The
appropriate use of auto responders can generate a
large amount of business, while inappropriate use can
drive away that business.
About the author:
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